There is no need to explain why email marketing occupies primary importance for generating more sales. Especially it’s helpful source of producing revenue from buyers who have experienced purchases in the past. But using email marketing needs some techniques and attention. Our concern revolves around customer’s satisfaction. We need to focus on providing them the best experience for retaining them in future as well. Here are a few tips for improving email conversions.
- Consider buyers privacy
Who doesn’t want to have privacy while experiencing any purchasing online? Everyone does. The more the consumers will experience a safe shopping experience, the more they will prefer to continue buying. Teedesignshop thus primarily pays attention to it. Talking about email marketing, using CC (Carbon copy) in emails is not sufficient for protecting buyer’s privacy. Instead of start using BCC. Go for adding emails under BCC (Blind carbon copy) while sending them to a large number of customers. It’s safer option and doesn’t expose buyer’s emails.
- Make subject lines useful
Do you know how much important topic lines are in email marketing? Well, you would get wondered by knowing that the emails with most optimized subject lines carry 25 % more chances of opened. Let me explain it through a daily life example. While watching news bulletin, we get attracted by the headlines just due to their presentation involving clicking words. Yeah! It makes sense now. Subject lines are just like headlines. Make them so impressive that the buyer may rush to open the email. How to do that? Here we tell you.
- Always use shorter length subject lines. People don’t bother to go through a bit lengthy topic rather they love to read precise announcements.
- Keep adding funny subject lines where needed. Ex. While marketing particular female, seasoned outfits you can add these words “Ladies first.”
- Try to have more digits instead of letters. As 10% off on summer t-shirts, top 5 trendy hoodies, etc.
- Add personized email messages
One of marketing tactics is to make your customers feel special. Emails with personalized message tend to increase Click-through rates by 14% and conversions by 10% by giving customers the sense of particularity. Such persuasive emails involve adding customers first name or telling them about a product they may like based on their past purchase. But do it carefully. If you’re going to do it without investigating their experience, it may ruin the whole story.
- Use visual elements
Images speak louder than words. It’s common to see that buyers love to open the emails having some pictures, mockups and such other stuff in the form of visuals. Let your images talk to customers. They can convey better. People usually skim the lengthy text. Thus, you need to be very particular while using email marketing. Use short text with trending keywords that may attract the buyers.